When running an online business, your website is the display chamber of your business. It is a very sensitive area as it determines the destiny of your business since it is the main vehicle for the marketing. The appearance of the website of your business make the customers visit your site or not depending on how attractive or not the website is. You need to ensure that your website remains as attractive as possible all the time. Frequent update on your website is effective but not enough. Therefore, you need to redesign your website after a considerable period of time. This is with the aim of making it captivating, interactive and attractive to your target audience. However, always remember that some features of the current website are very important and you need to retain them. Your SEO is the lifeline of your business and as you redesign your website you need to put measures in place to protect at all cost. There are several tips that can help preserve your SEO when redesigning your website.
You have been operating your business from the current website which you want to redesign and it had gained traffic of which you need to maintain in the new website. In order to carry on the current web traffic, have a thorough check on the existing pages to establish the source of the highest traffic. When you redesign your website, make sure that you include these high traffic pages. This helps you not to start afresh in building the web traffic.
Your specific keywords are the keys through which your customers gets into your website and therefore without them your lock your potential customers out of your business. By the use of a ranking monitor, pick on the major phrases that give your business the best online business ranking. These are the keywords that you must not change instead, retain them in the pages associated with them or consider creating new pages for them in your new website. This makes it easier for your old customers to access your website as well as the new ones.
The existing URL of your online business is very important as you have been sharing it out as a link into your business through your blogs or comments in the social media. Therefore, you need to retain this existing URL under all means. Ensure that you maintain it in the existing high traffic pages that you are to move with, in the new website. However, if this is quite difficult depending on the new web design you want to come up with, make sure that you carefully create new pages for them with the best keywords possible.
Always remember to retain the brand of your product, the major headings, title tags and the main contents of your existing website. This is the identity of your online business and you do not need to change it since you are only redesigning your website not the entire identity of your online business.
In order to do all this, you need to have sufficient funding redesigning your online business. Avoid depleting the funds for daily running of your online business by obtaining a macro loan from the commercial bank that is giving you the best offer. A macro loan is the best for this purpose since it is small in amount hence does not require a lot of security for the bank that might interfere with the running of your business. In addition you can repay within a short time.
Never thought I needed to do this. Thank you for the reminder!